Tradeshow furniture plays three very important functions in any exhibit. The first is simply as its core use as a counter or bench. A place to conduct business and transfer information is a key component no matter how large or small the space is. The second function is as a decorative piece. A common mistake in many booths is that, "a chair is just a chair and a table is just a table". Every single item within your exhibit is a representation of your company and its products. As we all know, perception is 99% of reality! The final use has the ability of either capturing a new client or losing them to the many other booths at the tradeshow. When strategically placed, your furniture can act as an anchor that subconsciously holds the clients of your choice at your exhibit to give you the rare opportunity to pitch your brand. Place your furniture in the wrong place and you may just end up with the wrong people loitering and taking up valuable space in your exhibit.
We understand that its the small details that make the largest difference and our selection of furnishings can assist you in converting your tradeshow booth into a tradeshow exhibit.